Launching/relaunching a show takes a very specific skill set. With new shows, the challenge is figuring out how to get the audience to connect with the brand. When developing creative concepts for existing shows; the challenge is developing content that is fresh and does not rely on a formula. Extreme Makeover Home Edition had been On-Air for several seasons but taking the show to the most beautiful place on earth provided a brand new angle that proved to be exciting for the hit show's audience. .